GrwNxt founder & CEO prof. dr. Annemieke Roobeek was invited to participate in the podcast Leaders in Food. This Dutch language podcast, led by Joan Zijerveld, spotlights leaders in food. In this podcast Annemieke Roobeek was asked why a radical change is needed, to showcase the future-proof GrwNxt concept and to dive deeper into the

With AI we are able to succesfully predict healthy functional food components (FFC) in crops. We used advanced hyperspectral imaging technologies in combination with large-scale empirical testing. The resulting large dataset enables us to jump to an incredible increase and optimization of DDR™.

According to an article by the faculty of pharmaceutical sciences of the University of Utrecht, food components can have a surprisingly similar effect as certain medicines. At GrwNxt, we optimize functional food components in premium, specialty crops using Dynamic Digital Recipes (DDR™). With our DDR™ we can fine-tune patient diets to help improve the recovery