AI for the Future of Fresh Food

GrwNxt is a deep technology start-up using AI and machine learning to develop unique digital recipes for growing highly nutritious fresh food. With AI we can create ideal circumstances for plants in remotely controlled GrwNxt growth modules.

AI is a game-changer for breakthroughs in the growing process. It enables ultra-precise digital recipes to unleash healthy food components such as vitamins, minerals and proteins. The application of deep learning technology shortens the development time needed for growth recipes without GMO or any infringement of seeds. AI is a valuable enabling technique to stimulate nature in growing healthy, nutritious fresh food.

GrwNxt is an award winning company. As one of the first, we were the 2020 winner of the XPrize Future of Food Breakthrough Track at the AI for Good Global Summit, sponsored by the United Nations. In the past years we won important research grants for the development of AI-led Dynamic Digital Recipes (DDR™), for Neuro-Robotics and Image Recognition for Ultra-Precision Growing of Food Components.

GrwNxt works on a sustainable way forward with AI to bring the Future of Fresh Food nearby.

Join us in the journey!


GrwNxt Research Report

The ‘D’ of Dynamics in DDR™ unraveled for Growing as a Service

GrwNxt is proud to present out newest research report, highlighting the unique Dynamics at the core of our innovative work: creating Dynamic Digital Recipes (DDR™) with deep learning technologies and the latest insights in plant physiology.

This revolutionary approach is applied to optimize the healthy functional food components in crops that grow inside the GrwNxt Module. Healthy food starts with healthy content: vitamins, proteins, vitamins and taste. Thanks to our deep learning technologies we can incorporate dynamics in the growing process to optimize nutritional values. Unlike greenhouses and vertical farms we can restrict resource usage and do not need transport or storage, contributing to CO2-saving.


GrwNxt is different: it’s the Real New Thing

Vertical farming companies have absorbed huge investments in the past few years. However, due to an increase of costs for energy and distribution, these large scale vertical farms are facing serious difficulties in today’s market. A change of strategy, winding down activities including costly layoffs are the result of their own over-optimistic promise.

Although painful for many stakeholders involved, at GrwNxt we are not surprised about the downturn of these vertical farms, or ’stapled greenhouses with warehouse technology’.

Our approach is different, much more sustainable and does not require hundreds of millions of venture capital.

GrwNxt focus is deep technology for superior, tasty plant varieties with high levels of proteins, vitamins and minerals at hyper-local compact GrwNxt modules with low energy use. We merge plant science with AI, Machine Learning and monitoring techniques for tailored DDR™ (dynamic digital recipes) for high quality greens. 

GrwNxt is welcoming sustainable investors. We are currently raising Euro 3 million for the implementation of already committed launching customers with incredible brands.


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Keynote for Plantum at Floriade 2022

Today prof. dr. Annemieke Roobeek is the keynote speaker for Plantum at their event at Floriade 2022. Plantum is the Dutch trade association for seeds and seedlings. Roobeek is recognized as a thought leader and visionary for innovation, technology and next generation crop production.


Building Milestones

GrwNxt is Building Milestones for the Real New Thing. As a disruptive deep learning company, GrwNxt is proud to present our newest Research Report. Focusing on Dynamic Imaging technology and Sensors GrwNxt is building milestones and showing it’s unique process of ultra-precision growing.

By leveraging in depth knowledge of the growing process through our Dynamic Digital Recipes™ GrwNxt is taking Nutritious Fresh Food to the next level. Using our DDR™, the growing conditions will optimize in order to let crops flourish and take in as many functional food components like vitamins, proteins, minerals and fibers as possible.

Applying our DDR™ technology in remote controlled, on-site growth modules enables us to live our motto: Nurturing Natural Nutrition.


Google Food Lab

As a member of the Google Food Lab, GrwNxt Founder and CEO prof. dr. Annemieke Roobeek was interviewed to highlight what GrwNxt is doing to help move the needle towards a sustainable future of fresh food and a more healthy way of living.
Read the interview.


Strategies for Societal Impact of Research

At GrwNxt we do research with societal impact. Deep learning technologies combined with plant science lead to a DDR™, dynamic digital recipe, for plants with higher amounts of protein, vitamins and useful minerals. Healthy diets start with focus on nutritious food components. Forget about bio-mass only: GrwNxt goes for radical innovation for a food revolution.
We were invited to present Strategies for Societal Impact of Research at the Impact Event of the Topsector Horticulture and Starting Materials at the World Horti Center (WHC) in Naaldwijk, 28 October 2021.


The Real New Thing

Deep Learning & Plant Science for DDR™ in Indoor Fresh Food Production

Recently GrwNxt published The Real New Thing: Deep Learning & Plant Science for DDR™ in Indoor Fresh Food Production. In this research we tested the application of deep learning technologies (AI, ML, IR) in combination with plant science to develop Dynamic Digital Recipes (DDR™) for a series of crops. The aim of this research is to find novel ways to optimize the amount of food components (vitamins, proteins and minerals) in fresh greens to stimulate a healthy diet for millions of people.


GrwNxt – Link Magazine

Recently Link Magazine published an article about GrwNxt. The article outlines why our current fresh food production system needs re-thinking, and describes in a comprehensive way how GrwNxt differentiates by taking an innovative, holistic approach towards ‘The Real New Thing’.

Read the article.