For the webcast The Brand Called You (TBCY) Prof. dr. Annemieke Roobeek engaged in a conversation with Frits Bussemaker. See the webcast. 

TBCY engages in conversations with global leaders in sustainability to share their vision and explain how they are contributing to mitigating the adverse effects of climate change. This conversation centers around the fourth industrial revolution, leadership, innovation and the application of AI for Good at GrwNxt.